Today we’ve got me on the blog! I’m talking about high concept, taken from lesson three of the loglines class I teach.
Ever heard an agent or editor say they want something fresh? Have you heard them say they want something unique? How about they want the same but different? Any of these ringing a bell? What I think they mean, but aren’t saying, is they want high concept. A lot of movies have been based on high concept books. I Am Legend for example. Great high concept. Lousy movie. Jaws. High concept book, high concept movie. The Silence of the Lambs. Jurassic Park.
What is high concept? Is it just a marketing gimmick? People tend to think if they can boil their concept down to that twenty-five word logline they have high concept. That’s not what makes it high concept. I can do that with a lot of my stories but only a handful are actually high concept. So then what is it? And how do you get it if you don’t have it?
I’ve seen “rules” that say there are three components to a high concept. Others that say there are five. And one even that says there are six. No matter which one you listen to they have three in common:
The concept must be unique
The concept must appeal to a wide audience
The concept can be told in a single sentence and you see the whole movie (or book).
High concept is not Star Wars meets The African Queen. This is a framing technique mostly used in Hollywood. It should be used sparingly and only if asked. It’s also not the blurb or the synopsis. It’s not big budget, blockbuster movies either. You can have high concept without the big budget.
Star Wars was high concept. Star Wars fits all the criteria for being high concept in spades. The Blair Witch Project, by no means a big budget film, was high concept. I didn’t care for the movie myself but millions of people did. It had a unique twist. The protagonists were likeable. The stakes were high enough for them. Even Peggy Sue Got Married was high concept.
Not high concept – Little Miss Sunshine. She’s All That. Head Over Heels. Twilight. Brokeback Mountain. American Beauty.
High concept is a powerful tool to have as a writer. High concept pitches can make it easier to communicate up through the chain of command. If your idea is too complicated, by the time it reaches the top, it may sound like a totally different idea. Anyone ever play telephone as a child? It also forces you to determine what the story is really about. What the core of the story is.
Now some of you may be thinking, but my story is too complex for this logline business. Or this high concept business. But the God Father was high concept. Boil that complex plot, with complex characters and great subplots and what is the core?
When a powerful gangster is gunned down, his reluctant son must seek revenge and take over the family business.
Everything in the movie relies on that core.
How do you improve a concept to make it higher concept?
First, I suggest you find the essence of the concept or logline. Figure out what it’s about and then what it’s REALLY about.
Here’s where we have fun. Take your concept or logline and change it. Make it better. How? Is it unique? No? Can you make it more unique? Change the setting to be unique? How about the characters? Change the gender, race, species of your characters. Change their traits. Throw some opposites in there. You’ve all heard the make the heroine an arsonist and the hero a fire fighter suggestion. Raise the stakes. Play what if? Give it a twist. Have something unique about it.
So go ahead and try it on one of your concepts. But only ones you haven’t done a lot of work on. Authors tend to get married to their ideas and find it hard to make changes to the concept even though a change could make the concept stronger. Feel free to share your loglines if you like.
Bio:
Cindy is a member of Sisters in Crime and a graduate of Hal Croasmun’s screenwriting ProSeries. Her interviews with writers of CSI and Flashpoint appeared in The Rewrit, the Scriptscene newsletter, the screenwriting Chapter of RWA. She writes screenplays, thrillers, and paranormals, occasionally exploring an erotic twist. A background in banking and IT doesn’t allow much in the way of excitement so she turns to writing stories that are a little dark and usually have a dead body. She lives in Ontario, Canada with her husband and two cats. When she’s not writing you can usually find her painting landscapes in oil or trying space paintings with spray paint.
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Thanks for stopping by the blog today!
Keep writing.


Cyndi Faria is an engineer turned romance writer whose craving for structure is satisfied by plotting heart-warming paranormal romance stories about Native American folklore, cursed spirits, lost souls, harbingers, and even a haunted coastal town. If you love a tale with courageous heroes and heroines, where their unconditional love for each other gives them strength to defeat their inner demons, Cyndi Faria invites you to enter the pages of her stories.
Courting Murder: When Judge Rosswell Carew makes the gruesome discovery of two corpses on a riverbank in the Missouri Ozarks, he’s plunged into a storm of deadly secrets that threaten both him and his fiancée, Tina Parkmore. Unsatisfied with the way the authorities are conducting the investigation, Rosswell, who’s always nurtured a secret desire to be a detective, teams up with an ex-con, Ollie Groton, to solve the case before the killer can murder again. Rosswell uncovers a maze of crimes so tangled that he must fight his way to a solution or die trying.
Bill Hopkins is retired after beginning his legal career in 1971 and serving as a private attorney, prosecuting attorney, an administrative law judge, and a trial court judge, all in Missouri. His poems, short stories, and non-fiction have appeared in many different publications. He’s had several short plays produced. A book of collected poetry, Moving Into Forever, is available on Amazon. Bill is a member of Mystery Writers of America, Dramatists Guild, Horror Writers Association, Missouri Writers Guild, and Sisters In Crime. Bill is also a photographer who has sold work in the United States, Canada, and Europe. He and his wife, Sharon (a mortgage banker who is also a published writer), live in Marble Hill, Missouri, with their dog and cats. Besides writing, Bill and Sharon are involved in collecting and restoring Camaros. Courting Murder is his first mystery novel.
Thank you for having me on the blog! I wrote ten books in 8 years before I finally sold. I had a long, frustrating journey, because it was like I was missing something small—turns out it was a few small things 😉 What takes a book from just “good” to sold? Ah, that’s the magic answer everyone wants! In my opinion, it’s all those things that new writers see as intangible — tight, strong writing, a well-developed plot and strong, living characters. If you’re like me, you saw many of those words in your rejection letters and puzzled over them, trying to figure out exactly how you were supposed to make your writing stronger or how to make those characters come alive.
New York Times and USA Today bestselling author Shirley Jump has written more than 50 novels for Berkley, Harlequin, Entangled and Kensington books. She has won numerous awards, including the HOLT Medallion, the Booksellers Best Award and Colorado Romance Writers Award of Excellence. She’s been nominated multiple times for the Romantic Times Reviewer’s Choice award, most recently for THE RETURN OF BRODY MCKENNA, the last book in her McKenna Brothers series for Harlequin. The first book in her upcoming series with Berkley, THE SWEETHEART BARGAIN, has received a multitude of pre-publication praise from authors such as Jayne Ann Krentz, who called the book “real romance,” Virginia Kantra, who said, “Shirley Jump packs lots of sweet and plenty of heat in this heartwarming first book of her promising new series,” and Jill Shalvis, who called it “a fun, heartwarming small town romance that you’ll fall in love with.”


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